Search Engine Advertising

Get our latest updates on Search Engine Advertising right here, updated every time we add something new to the site relating to Search Engine Advertising. Blogs, news, tools and information!

Bing Webmaster Tools Updates

Bing Webmaster Tools has some new updates, like: Expanding Crawl Details, Active Email Alerts, URL normalization suggestions, deeper data in the index explorer, DNS verification and AdCentre Integration. You can find out more at the Bing Webmaster Blog.

Google Adwords and Google +1

Have you noticed Google +1's on all advertisements within their search results. This is another step in being able to provide users with better Google Adwords ads. Find out more on the Google +1 for Ads and Google +1 Ad Innovations.

Get Local with Google Adwords Express

Local businesses, in search of customers within their local area can now capitalise on a free business listing with Google AdWords Express. A large percentage of local customers already make use of web search when researching certain products and services. Find out more on Google Adwords Express.

Google Adwords Express

Search engine giant, Google has created another attractive product in Google AdWords Express for advertising your business for local customers – in just a few clicks, linking up your Advertising and Maps Listings.

Schema.org Workshop 21 September 2011

Bing is set to host a schema.org workshop on the 21st September 2011 in Silicon Valley following many discussions and feedback received after 2 June this year when it was announced that the search engine would collaborate with Google and Yahoo in order to create and support a set of standards for structured data markup on web pages. The workshop will serve as a “working session” to all who participate covering feedback and discussing options.

Google Analytics Tracking Update

The Google Analytics team has maade some changes to the tracking side of analytics to benefit businesses that have really long urls. You can find out more from the Google Analytics Blog.

Learn to Advertise with Bing - Webinar

Bing is providing a free Webinar on how to advertise using Bing AdCentre. This Webinar will provided on March 24 at 11 GMT, April 12 at 11 GMT and May 17 at 11 GMT. You can find out more and register from here: http://bit.ly/ePAKoR

Google Still Top of Search!

comScore has released the search engine statistics and search share between Google, Microsoft, Yahoo, AOL and Ask. Things are still strong for Google, with Yahoo second and then Microsoft. You can find out more info from here: http://bit.ly/ifUGfT

Google Adwords Keyword Tool

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The Google Adwords Keyword Tool is an extremely helpful tool in terms of keyword research, providing you with valuable keyword information like:

Learn to Advertise on YouTube

Google is trying to get Webmasters to advertise on YouTube, with their course http://bit.ly/hovfI4

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