Search Engine Advertising - CPC Advertising

Search Engine Advertising also know as, CPC/PPC Advertising or CPM Advertising, is becomming extremely valuable in today's Online Marketing industry. The reason it has become so important is because:

  • It provides Online Businesses with new ways to advertise their services and products
  • Results can be seen within minutes of being activated
  • You get to advertise your products on other websites
  • Advertisements are targeted extremely well
  • It is very cheap compared to almost all other forms of Marketing
  • It is also very easy to monitor and track the success rates of your advertising campaigns

What is CPC - Cost-Per-Click Advertising?

CPC or Cost-Per-Click (Also known as PPC - Pay Per Click) Advertising is a form of advertising that is billed only when a user or potential customer clicks on one of your advertisements.

For example, lets say that you have an advertising campaign running on Google and a potential customer comes across your advertisement, they feel that the advertisement is relevant to what they are searching for, so they click on the advertisement. When the customer has clicked on the advertisement, then you are billed for that click.

What is CPM - Cost Per 1000 Impressions Advertising?

CPM or Cost Per 1000 Impressions (Impressions are a single view of an advertisement i.e. every time an advertisement is shown to a user) is slightly different to that of CPC Advertising, as advertisers are only billed per 1000 Impressions and not per click.

Our CPC Advertising Services

Strategic Online Marketing Services (PTY) LTD creates and manages campaigns for Online Businesses looking to tap into the CPC Advertising area. Please contact us for more CPC Advertising information.

Who Can We Advertise With?

  • Google - Google Adwords (Find out about Google's "Advertiser Guide: working with a third-party partner")
  • Yahoo - Yahoo Search Marketing
  • Bing - Microsoft AdCentre

What Does Search Engine Advertising Look Like?

Search Engine Advertising can be found beside the *Organic Search Engine Results, usually named "Ads" or "Sponsored Listings".

Google Search Results

*Organic search engine results are results that are not charged for by search engines. These are not sponsored listings.

If you would like to find out about Strategic Online Marketing Services (PTY) LTD CPC rates, please contact us.

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