Search Engine Optimization or SEO Services are becoming very important in today’s marketing environment, helping online businesses grow in popularity, increasing their website’s visitors and sales.

What is SEO?

SEO or Search Engine Optimisation is the process of promoting a website by getting higher *organic search engine results for specific and relevant keywords/search terms. This is done through the editing, distribution and creation of a websites content, code, linking and online presence.

*Organic search engine results are results that are not charged for by search engines. These are not sponsored listings.

SEO or Search Engine Optimization, is a form of Online Marketing, that can be broken down into 2 main sections, On-Page SEO and Off-Page SEO.

On-Page SEO

On-Page SEO is focused on the editing and production of content, code and linking within the actual website, to make it more relevant to the search engines.

Some of the things that we would work on would be:

• Internal Linking
• Landing Page Optimization
• Title’s
• Meta Data
• Website Code
• Conversion Optimization
• Image Modification
• Sitemap Optimization
• Site Speed
• Site Architecture
• Code Validation
• Duplicate Content Removal, etc.

All these items that we would work on will help make your website more relevant for the keywords that users would use, within the search engines, to find your website.

Off-Page SEO

Our Off-Page SEO Services focus on external factors or items that affect the ranking of your website. Some of these items that we work on are:

• Directory Submissions
• Social Media Marketing
• Blogging
• Search Engine Distribution
• Information Page Creation
• Press Releases, etc.

What These Results Look Like

The results directly under the search box are the organic search results and to the right are the sponsored/Ads (Paid) listings also known as Google Adwords (SEM).

These organic search engine results contain a longer title and description to that of the sponsored listings to the right.

The Ultimate Goal of SEO

The ultimate goal of SEO is to get as close to the number one ranking on a search engine’s results to increase the chance of gaining a visitor, which could ultimately lead to a conversion or sale. (More than 43% of searchers click on the first result, within a search engine)

SEO is an ongoing process for the success of a website’s goals and objectives and to maintain its rankings requires constant SEO work. The internet is a very competitive environment and any temporary advantage is quickly competed away if it is not managed and defended properly.

How Long Does SEO Take?

With our SEO Services you may see results within a few days, weeks or months. The timeframe in which you may see results varies. Some of the factors that determine this are:

• The size of your website
• The age of your website
• The structure of your website
• And how frequently your content is updated, etc.

We generally start to see the effects of our SEO Services after about 3 weeks of practical SEO work.

Although you may see results very soon, it is important to remember that SEO is an ongoing process for the success of a website and it’s ROI (Return on Investment). Due to the extreme competitiveness of the SEO industry, any temporary advantage can be lost if not managed and defended properly.

Our SEO Optimization Services

Strategic Online Marketing Services provides SEO Services that will increase your website's registrations, form submissions, visitors, search engine rankings, brand awareness and profitability.

Our SEO Service contracts are over 6-12 month periods, depending on the contract period you wish to take.

Pricing is quote based but starts from R1 000 per month.

For more SEO Services Information or for an SEO Quote, please Contact us.